Loading contacts in Twitter
I signed up for Twitter a few minutes ago (I’m arriving a bit late to this, I know). So far I have no opinion on the service/phenomenon itself, but there’s one thing I can tell. When loading contacts from other services, this screen is presented to you:

And this kind of witty copy writing (the ‘popular’ thing) is inviting in a whole different level than unusual. It can make you like the service before you even start using it. And a user with a positive stance towards the application is as good as it gets for the first step for a successful interaction.
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